If you have been researching a home sauna over the past year, you have almost certainly run into two names: Select Saunas and Nordica Sauna. As of May 2026, one of those names has changed. Nordica Sauna has rebranded to SaunaKits.com, which means a lot of shoppers are landing on an unfamiliar site and wondering whether it is the same company, and whether it is still the right place to buy.

This guide clears that up. We break down what each retailer actually offers, where they differ, and who each one is genuinely the best fit for, so you can buy with confidence instead of guessing. If you already know you want a curated, expert-guided buying experience with a lowest-price guarantee, you can browse the full Select Saunas collection here and skip ahead.

Nordica Sauna vs Select Saunas: The Quick Overview

Both are US-based online sauna retailers selling traditional Finnish, infrared, barrel, and outdoor saunas from recognized manufacturers. The core difference comes down to philosophy. SaunaKits.com (formerly Nordica Sauna) is built as a large-catalog marketplace with over 2,000 products. Select Saunas runs a hand-picked, curated lineup with a heavier emphasis on one-to-one guidance, price protection, and after-sale support.

If you want the widest possible catalog to browse on your own, that is one model. If you want a tighter selection of vetted saunas with a real person walking you through the decision and a guarantee that you will not overpay, that is the other. Here is the side-by-side.

For most buyers comparing the two head to head, Select Saunas' price match and HSA/FSA options are the deciding factors. More on that below.

Select Saunas Overview

Select Saunas is an online sauna and spa retailer built around a curated selection and high-touch service. Rather than listing everything available, the team hand-picks saunas from established brands including Almost Heaven Saunas, Dundalk Leisurecraft, SaunaLife, Auroom, and Dynamic Saunas, spanning traditional, infrared, barrel, indoor, and outdoor models in hemlock, red cedar, spruce, and thermally modified wood.

•        Lowest price match guarantee. Find the same sauna cheaper elsewhere and Select Saunas matches it. You are not trading a higher price for the service.

•        HSA/FSA eligible at checkout. Through TrueMed, qualifying buyers can use pre-tax HSA or FSA dollars on their sauna. On a multi-thousand-dollar purchase, that is a real saving most competitors do not offer.

•        No-questions-asked satisfaction guarantee. Hassle-free returns and a lowest-price guarantee are backed by the full manufacturer warranty on every product.

•        Genuine expert service. Customer reviews repeatedly name the same specialists by name and credit them for guidance before and after purchase. For a high-consideration buy like a sauna, that hands-on help is the difference between confidence and second-guessing.

•        Free shipping and free gifts. Free shipping across the continental US, no sales tax in most states, and a free gift included with orders.

Who Select Saunas is not for

Select Saunas runs a curated catalog, not an everything-store. If your goal is to scroll through thousands of SKUs and obscure brands entirely on your own, the focused lineup may feel narrow. And while phone, email, and chat support are strong, Select Saunas is online-first, so if walking into a physical showroom before buying is non-negotiable for you, that is worth weighing.

These are some of Select Saunas top selling models

Canadian Timber Luna 2-4 Person Sauna	SaunaLife CL5G 4 person Sauna Kit	Almost Heaven Grandview Canopy Barrel Sauna
- Constructed from Eastern White Cedar - Features sturdy cedar floor joists, along with solid cedar flooring and walls - Equipped with 5mm tempered bronze glass windows - An 8 kW heater or a wood-burning option is recommended	- Wall beams made from premium Thermo Spruce, 1.75 inches thick - Grade-A Aspen benches for bathers, 1.1 inches thick and knot-free - Panoramic tempered glass front panel - Raised back bench seating for better heat circulation	- 1-3/8″ thick ball-and-socket lumber - Built-in LED lighting - Durable polymer cradles for weather resistance - Includes sauna stones
CHECK PRICE	CHECK PRICE	CHECK PRICE

Nordica Sauna (SaunaKits.com) Overview

Nordica Sauna rebranded to SaunaKits.com in May 2026. The company is based in Greenville, South Carolina, and built a strong reputation under the Nordica name, including top Trustpilot ratings among sauna retailers. The rebrand repositions it as a larger platform with a catalog of over 2,000 products from brands like HUUM, Harvia, SaunaLife, Auroom, Golden Designs, and Finnmark Designs.

•        Large catalog. With 2,000-plus products, SaunaKits.com offers one of the broader selections online, which suits shoppers who already know exactly what they want and prefer to self-navigate.

•        Established reputation. The 4.8 star track record built under Nordica Sauna carries into the new brand.

•        Showroom coming. A first physical showroom in South Carolina is scheduled to open in Summer 2026, useful if you are local to that area and prefer to see a sauna in person.

Who Nordica Sauna (SaunaKits.com) is not for

The rebrand is brand new, and the name SaunaKits.com is still establishing itself, so shoppers who valued the recognized Nordica name are in a transition period. A 2,000-product catalog is broad, but breadth can work against you when you want a vetted shortlist rather than another search problem to solve. The showroom is not open yet, so the in-person advantage is a Summer 2026 promise rather than something available today. And on the practical levers that lower your final cost, a lowest-price match and HSA/FSA checkout are not part of the advertised offering, which is where Select Saunas pulls ahead for value-focused buyers.

Which One Should You Choose?

Both are legitimate retailers carrying quality brands, so you are not choosing between good and bad. You are choosing between two models.

Pick SaunaKits.com if you want the widest possible catalog to browse independently, you are comfortable navigating 2,000-plus options on your own, and you are near South Carolina waiting on the Summer 2026 showroom.

Pick Select Saunas if you want a curated, vetted selection instead of an endless list, real expert guidance from a named specialist before and after you buy, and the financial protections that actually lower your cost: a lowest-price match guarantee so you never overpay, HSA/FSA eligibility through TrueMed, a no-questions-asked satisfaction guarantee, and free shipping with a free gift on every order.

For most home buyers making a significant one-time purchase, that combination of curation, guidance, and price protection is what turns a stressful decision into an easy one.

Ready to find the right sauna without overpaying or guessing? Browse the Select Saunas collection or talk to a sauna specialist for a free consultation. Mention this guide and ask about current offers before you check out.

Below are some of Select Saunas top selling models for small spaces while providing the full sauna experience.